F1 and KitKat to launch partnership in Mexico

KitKat is set to make its highly anticipated debut as the Official Chocolate Bar of Formula 1 at the Mexico City Grand Prix this October, marking the beginning of a multi-year partnership with Nestlé. This collaboration promises to integrate the beloved chocolate brand into the heart of F1 through various immersive activations. Fans attending the Mexico City Grand Prix will have the exclusive opportunity to win Paddock Club tickets, Grandstand tickets, and limited-edition Formula 1 x KitKat merchandise. McLaren F1 reserve driver and local hero Pato O’Ward will play a key role in engaging fans and building on the excitement of the home crowd. Beyond Mexico, KitKat is extending its F1 engagement to Brazil, offering fans the chance to win tickets to the 2025 Sao Paulo Grand Prix through an on-pack promotion. Additionally, KitKat's first-ever F1 activation at the São Paulo/Guarulhos International Airport is planned for October, with ambitions to expand to other major international airports in 2026. Emily Prazer, Chief Commercial Officer at Formula 1, expressed her enthusiasm for the partnership, highlighting how KitKat's activations will enhance the fan experience by adding a sense of fun and relaxation to races. Nestlé executives also shared their excitement, emphasizing the opportunity to connect with passionate F1 fans and strengthen KitKat’s appeal, particularly among Gen Z.