F1 and Motorsport Network unveil 2025 Global Fan Survey

The 2025 Global F1 Fan Survey, conducted by Formula 1 and Motorsport Network, reveals a significant shift in F1's global audience. Based on over 100,000 responses, the study indicates that Gen Z, women, and US audiences are leading a new era of fandom, drawn to the sport through diverse storytelling and digital engagement. Fans are increasingly discovering F1 via social media and streaming, then becoming hooked by the speed, strategy, and spectacle. The research highlights that fandom is deeply emotional, participatory, and 'always-on,' with high commitment levels. Live experiences are growing in popularity, and the F1 Academy is notably attracting new, younger female fans. The United States stands out as a rapidly expanding market for Formula 1, underscoring a dynamic evolution in its global appeal.