How 'F1 The Movie' is influencing fan fashion at Grands Prix

F1 The Movie, starring Brad Pitt and Damson Idris, is profoundly reshaping fan fashion at Grand Prix events, steering it from traditional team replica kits towards the emerging “motorcore” trend. The film's blend of Hollywood glamour and motorsport, alongside Tommy Hilfiger's APXGP collection, has ignited a shift in trackside style. Fans now embrace diverse wardrobes, often sporting APXGP merchandise as if it were an actual F1 team. This influence has fueled a “fashiontainment” experience, with quilted jackets and mechanic shirts offering stylish alternatives. The movie, set for release in June 2025, has fostered a richer, more diverse F1 fashion culture, blurring lines between sport and style.