F1 teams up with Pottery Barn Kids/Teen for home range

Formula 1 has announced a pioneering partnership with Williams-Sonoma, Inc., the parent company of Pottery Barn Kids and Pottery Barn Teen, to launch new home furnishing collections. This collaboration marks a significant step in F1's commitment to engaging its rapidly growing younger fan base. The collections, designed for children and teenagers, will feature racing-inspired motifs, high-performance designs, and sustainable materials across bedding, rugs, decor, and lighting. Available globally, these ranges will transform young fans' rooms into imaginative, race-ready spaces, bringing the thrill of Formula 1 into their homes. This initiative follows similar partnerships with other major brands to foster connections with a new generation of enthusiasts.