Inside the F1 driver’s bubble – The Communications Officer

Bradley Lord, Mercedes' Team Representative and Chief Communications Officer, sheds light on the crucial role his team plays in managing F1 drivers' media interactions. He explains how schedules are front-loaded with most activities on Thursdays to minimize distractions during performance sessions. The communications team acts as a vital bridge, handling requests, guiding drivers on sensitive topics using a "traffic light" system, and protecting them from exposure. This ensures drivers like George Russell and Andrea Kimi Antonelli can focus on racing while maintaining authenticity. Lord emphasizes the evolving landscape of F1 media, from traditional press to digital platforms, and the importance of an independent media corps for the sport's integrity.