Williams unveil new logo and evolved identity from 2026

Williams Racing is set to undergo a significant identity refresh from the 2026 season, rebranding as Williams F1 Team and unveiling an updated logo inspired by founder Frank Williams' original 'Forward W'. This strategic move coincides with the introduction of new chassis and power unit regulations, signaling a bold step into the future while honoring the team's rich legacy. Under Dorilton Capital and team principal James Vowles, the iconic British squad, one of F1's most successful with nine constructors' titles, is in a strong rebuild phase. Currently P5 in the standings, their best performance in years, Williams is demonstrating a resurgence, highlighted by Carlos Sainz's podium in Baku and Alex Albon's impressive season. The new identity aims to reintroduce their championship-winning heritage to a wider F1 audience.