Iconic fashion partnerships that shaped F1

Formula 1 has a rich, evolving history with fashion, blending style, culture, and iconic brand partnerships. From Benetton's unprecedented team ownership in the 1980s and Nike's revolutionary collaboration with Michael Schumacher, to Sergio Tacchini's early presence alongside Ayrton Senna, the sport has long been a fashion showcase. More recently, Giorgio Armani outfits Ferrari, while Tommy Hilfiger's extensive partnership with Lewis Hamilton has elevated both the brand and Hamilton as a global fashion icon, notably at events like the Met Gala. This enduring connection, now underscored by LVMH's historic 2025 global partnership, confirms fashion's integral and growing role within F1, blurring the lines between sport and lifestyle.