HMG Driving Experience 2026 season begins

Hyundai Motor Group will operate the 'HMG Driving Experience 2026 Season' from May 9 to December 6. Since the opening of the HMG Driving Experience Center in Taean, South Chungcheong Province, in September 2022, the group has provided unique brand experiences annually. This year, the program has been expanded to cater to beginners, seasoned drivers, and families alike. For beginners, the 'Basic Drive' program is now subdivided into 'Lite' and 'Plus' options, with the latter including a 40-minute public road driving session. For experienced drivers, the new 'N Track Performance' program allows participants to master driving techniques over 8.5 hours using high-performance cars like the IONIQ 5 N and IONIQ 6 N. Additionally, Kia introduces the 'Tasman Experience' to showcase the off-road capabilities of the Tasman pickup. Families can enjoy new offerings such as 'Package Taxi,' which allows adults and children to experience various track conditions, and the 'Camping Experience,' which now features models like the Kia EV5 and PV5. The center also provides kid-friendly facilities, including a 'Junior Driving Experience' program with coding and modeling activities, as well as a Kids Lounge to ensure a comprehensive mobility experience for all visitors.