Audi F1 Team announce new title partner

Audi, set to make its Formula 1 debut in 2026 after completing the takeover of Kick Sauber, has announced a significant partnership, naming global financial technology company Revolut as its title partner from the 2026 season onwards. This strategic alliance aims to redefine fan engagement, offering unique experiences and exclusive benefits for Revolut customers, while integrating Revolut Business into the team's financial operations, including merchandise sales. Both parties emphasize a shared vision of innovation and global ambition, viewing F1 as a crucial platform to reach new audiences and challenge conventions in motorsport. This collaboration marks a pivotal step in Audi's comprehensive preparations for its eagerly anticipated entry into the pinnacle of motorsport.