Why Cadillac decided on a split black-and-white livery

Cadillac has unveiled its inaugural F1 livery for the 2026 season with a spectacular dual launch across the United States. The American newcomers simultaneously showcased their black-and-white design at Times Square and during the Super Bowl, generating significant buzz ahead of their debut. CEO Dan Towriss emphasized the symbolic choice of colors, explaining black embodies the car's bold attitude, while white represents America's racing heritage, conveying a fresh and optimistic spirit. This pivotal moment signifies a shift from entry discussions to a singular focus on racing, with the car already on track for promotional runs in Bahrain. The livery reveal is seen as an "inflection point," underlining Cadillac's serious commitment as their F1 journey begins.